Merging a Super Sport Car and Super Cell Phone...
Only think of it: the best mobile phone brand combined with one of the best sport car brand in the world... What could this result in?
I’ve always despised that commercial where different mobile phones' content companies offer us some kind of music, ring tones, video clips and silly pictures. Why I don’t like them? The main argument they provide for us buying their merchandise is 'exclusivity'. They try to convince us that if you change your ring tone you will become exclusive at once.
However, I don't find using a mass produced thing exclusive and there is a limited number of people who can actually afford themselves some exclusive things.
If I think of something exclusive I may think for example of the new Nokia 8800 Sirocco Phone, which is a partnership between Nokia and the prestigious sporty automobile manufacturer Lamborghini.
This phone is the exact picture of what I call 'exclusivity'. This gadget is exclusive because there are only 500 pieces produced and they are available only at Lamborghini dealerships. I'm sure that only those driving a Lamborghini will afford themselves a Lamborghini-Nokia phone too.
On the other hand, besides the limited edition the phone bears not so many other signs of exclusivity. The phone has everything other Nokia phones have, such as a pretty good camera, a nice colorful display, 128 Mb of internal memory, MP3 player, and some other functions. In the "exclusive feats" category though could be also found the following:
• the scratch resistant color display (sounds almost like a watch);
• the laser etched Lamborghini logo on the mobile's front and on the stainless steel case;
• Lamborghini-made special ball bearings on the slider mechanism especially for this gadget;
• video documentary, themes and ring tones dedicated to Lamborghini.
I know that some guys would say that such phones are only '4 da boyz', but I guess I'm also allowed to love speed and everything able to reach high speed.
So if you wish to speak of exclusivity try thinking about something really exclusive and not of something mass-produced or what you could see, hear or touch the next day on your way to wherever you need.
I actually don't even hope of having such a phone, because I don't think I'll be driving a real Lamborghini, but I find such gizmos really useful if you speak both about style and functionality: such pieces draw attention and be sure to be in the center of the party when you draw this phone out of your purse.