Samsung Hauzen - Washing Gadgets Get Pimped!
I remember there was once a movie, where a couple had a wedding upcoming. When the bride wanted to see what her future husband wanted to give her as the wedding present, she exploded... It was a blender. She thought that if he gives her a blender, this means he expects her to spend night and day in the kitchen, what she, obviously, didn't expect from herself.
So now I think, what would the lady say, if her groom would bring her a washing machine? Now this would be a fight with bruises, concussions, blood and fractures. However, there is a very big 'but' in all this thing: all the above mentioned consequences of a fight could avoided if the washing gadget would be a bit different from all the others.
The wash machine I'm trying to present here is one from Samsung, the renowned Korean electronics manufacturer (which was mistakingly called Taiwanese by me, which I'm sorry for). You understand, of course, that I would not even bother writing about it if it were some white, gray or black piece of junk, which can be found just about in every household. No! The Samsung designers... no, there were even no designers from Samsung. The holding contacted a famous designer Andre Kim, who was kindly asked (and everything was sealed with a... check) to pimp the washer. The designer has kindly taken the offer and the work went on.
After some month of hard work, sketches and designs, Andre Kim presented his masterpiece - a tuned-up Hauzen Washing Machine. After Andre Kim has finished, the washer looked something like a royal washing utility, with code lock on the door and electronic sensors all over it. At least this is the impression I've got.
The washer acquired an extravagant look, sporting a festival of paint all over the case, stainless steel ring on its door, gilded finish and, the top of it all, a royal emblem on the door glass.
This is how Samsung is going to attract additional buyers, by exclusively designing the household gadgets. They didn't install additional software, no in-built English-German-Korean-German-English dictionary, no additional mechanism for filtering dirty water to give away chilled pure spring water. They though otherwise. And you know what? I'm glad they did! Cause if they actually pumped it up with additional functions it would end up just as dull as other pumped up gadgets: just staying there in the corner, you only know it exists only on Saturdays and Sundays, when your laundry basket is already too full of everything.
This one here says "Hey, there! Let's do some washing today! Oh, yes! Today, tomorrow, the day after tomorrow and every other day! We will wash all night long!" (my imaginations burst out loud) I think now you'd make a tour through the washing corner too, so that your visitors would not only enjoy the view through the window, but would also see what you're washing with.